FAQ and glossary

GMV – Gross Merchandise Value, is an indicator showing the total value of transactions in a given period made in all online stores operated on the basis of a specific e-commerce solution. The data presented by Shoper does not take into account the revenues of stores sold by the Company's partners on a private label basis and does not include revenues generated by the integration with external marketplaces.

API – Application Programming Interface, stands for an interface for communication between applications (programs). An API has a set of rules by which applications, programs or systems created by different authors can communicate with each other and exchange information.

ARPU – Average Revenue Per User, means the ratio describing the average monthly revenue of the Company per one user of the Shoper platform.

CAGR – Compound Annual Growth Rate, a cumulative annual growth rate used to calculate the average annual growth of some quantity over the period under study.

Dropshipping – means a model of cooperation between an online store and a wholesaler. Based on it, the online store does not keep the inventory for its own needs, because the activities of storage, packaging and shipping of the goods under a particular order to the buyer are carried out by the wholesaler.

E-commerce – stands for electronic commerce (e-commerce), a type of sales conducted on the Internet (online channel).

Fullfillment – refers to outsourcing of logistics services, whereby an entity operating an online store, may transfer its products to a fulfillment service company. Also to store, pack and ship such goods to the buyer.

MRR – Monthly Recurring Revenue, means recurring revenue on a monthly basis (e.g., generated by 12-month, 6-month, 3-month, 1-month subscription fees) excluding revenue from non-recurring fees associated with implementing functionality or performing additional work for a Shoper platform user.

Omnichannel – a way of running an online shop, which involves taking advantage of the availability of additional channels for selling goods. In addition to the online shop, it can also be a stationary shop and other shopping platforms.

Pay-as-you-grow – a way of charging used by Shoper that allows to correlate fees paid by Shoper users with the size and scale of the client's business.

Private label – means access to the Shoper platform sold under the brand name of the Company's business partner.

Reseller – means a business partner of the Company, who sells its services to entrepreneurs willing to start an online store. Resellers sell not only subscription services, but also additional services offered, payments, applications, marketing or graphic services. Cooperation with resellers enables the Company to reach a wider number of potential users of the Shoper platform with its product offer and to adjust it to their needs.

ROAS – Return On Ad Spend, in reference to the Company means the ratio of revenues earned on spending each PLN 1 on marketing services. This indicator represents the ratio of revenues generated from marketing activities to the costs of such activities (such a result may be multiplied by 100% in order to obtain a percentage result).

SaaS – Software As A Service - means a model of providing software as a service. With respect to the Company, this means that Shoper provides the Shoper platform to operate an online store in the SaaS model, i.e. a subscription model. In this way it provides the user of the Shoper platform with a comprehensive product ready to use immediately after purchase. Thanks to this, the Shoper platform user does not need to install software or invest in IT infrastructure. On the basis of the purchased subscription service, the user can use the full functionality of the Shoper platform.

SEM – Search Engine Marketing, refers to a set of marketing activities within specific search engines (e.g. Google or Bing), consisting of various promotional activities (including SEO), the end result of which is to increase the search quality of a given online store.

SEO – Search Engine Optimization, means a set of actions aimed at adapting a website to better work with search engines, such as Google or Bing. The aim is for a given website to obtain the highest possible position in the so-called organic search results (i.e. results under the ads section), which appear for a given term (keywords).

Shoper Premium – is a line of subscription services for customers who expect a greater range of customized functionalities. It offers store configuration, dedicated technical support and advanced integrations and implementations.